You can also improve your navigation bar to improve your search rankings. Google takes user experience seriously; the search giant rose to dominance because of its commitment to connecting users to the best possible content for their queries. Google wants users to have a convenient, straightforward, interpretable experience, and part of that includes being able to navigate the site easily.
Organize your site into categories and subcategories, and make your menus accessible and easy to click. How can you get your information featured in these boxes, which automatically take visibility priority over organic search results? The navigation of your site is partially dependent on how your internal pages link to one another.
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Try to include at least one link to another page on your site within every page you develop; some of your blog posts might have several or even many links to other pages on your site. However, not just any images will do; some images are better than others when it comes to suitability for the web. For example, some formats may not load properly on some devices, and others may drag down your loading speed.
Going beyond the simple formatting of your images, you can also optimize them with text and descriptors to increase their chances of appearing in Google Image search. Think about what a user would search for to find this image. Image Source: Yoast. The shorter your page loading time is, the better, and even a fraction of a second can bear a significant improvement. You can conduct a speed test on your website using this tool from Pingdom.
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Google introduced SSL encryption, a way of securing the information on your site, as a ranking signal back in , and it may increase in significance as the years go on. With that said, I would recommend any new website or domain to utilize SSL encryption. It may also be more important for websites that transmit data frequently, such as e-commerce sites where users must login and input personal or credit card information to complete a transaction.
Google hates to see duplicate content , for somewhat obvious reasons. If a chunk of text already appears somewhere on the Internet, why does it need to exist again somewhere else? You can use Google Search Console or a third-party tool such as SiteLiner to quickly and easily check for these errors and correct them by eliminating one version of the page. For example, you might be running two distinctly designed versions of a page that has identical content between those versions. Create an ongoing list of your main blog topics, and assign at least one of those categories to each blog.
You should offer prominent contact information throughout your website, preferably with at least one obvious means of contacting you such as a phone number in the header of your site. Google Search Console is a goldmine of information about how your site is performing and how it looks in search engines. For example, Search Console can send you an alert when your site goes down, or you can get a first-hand look at how Google is currently indexing your site, making note of any erroneously indexed pages.
Give your users a voice by offering up customer reviews on various pages of your site.
1. Make sure your SEO texts offer value to the reader
You can offer them the ability to give you a star or number rating, but the big draw here is giving them a platform to write their thoughts. This is a way of capitalizing on user-generated content which will naturally be optimized for the types of products you sell , but you can also use microformatting to increase the chances that these reviews could be featured in SERPs directly. Neither is a good indication of user experience; both imply that a user has left the site after visiting this particular page.
A high bounce or exit rate could imply that the content on the site is unsatisfactory, and could play into how Google measures the relevance or authority of that page. Try to improve these rates by offering more unique, valuable content, and by keeping users engaged for a longer period of time, such as by offering longer, more in-depth, valuable content. Image Source: Google.
Google takes time duration as an indirect measure of the value of the content of a page; for example, if you have a blog post that averages 30 seconds of visit time versus one that averages 10 minutes of visit time, the latter is clearly a superior piece. For the most part, SEO is about attracting people to your site who have never heard of your brand before; optimizing for commonly searched queries is a way of getting in front of people who have otherwise never heard of you.
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Personal brands will allow you to characterize various writers on your team, giving them each a unique voice and area of expertise. This tells Google much about the content of your page, so include at least one target keyword here. Remember, earning rankings in Google is only part of the equation—you also have to persuade your new viewers to actually click through. Most CMS platforms allow you to edit this easily for any page on your site.
Similarly, you should optimize the meta descriptions of your pages—these feed into the text beneath the green link to your website. Here, you have more wiggle room— characters —so make sure you include multiple target keywords that accurately describe the content you have on-site.
Again, this is your chance to be persuasive, so show off your marketing skills and write copy that entices the user to actually click your result instead of the other 9 competing results on the page. You can use a tool such as Screaming Frog to check the title tags and meta descriptions of each of your pages and identify duplicates or blanks.
But on the page level, they should also be optimized to appropriately describe your on-site content.
see url Every page of your site needs to have some content on it—otherwise, Google may see it as a placeholder page, something worthless, or something designed to manipulate users or search rankings. This advice applies to product and service pages; for blog posts or other content, aim for at least 1, words. Though some would argue this practice is somewhat antiquated, I still see positive results from it. For some of your most important target keywords and phrases, create dedicated pages with titles that correspond to those keywords.
Keep it natural. However, your keywords still need to be worked in naturally; if they appear unnatural, Google could flag you for keyword stuffing, which could cause your rankings for that page to drop thanks to the Penguin algorithm. The quality and appeal of your work is far more important than the length, but the data points toward longer posts as being more popular for link building and SEO—that is, at least several thousand words long.
These posts tend to be more detailed, more practical, and more unique than shorter articles, and therefore attract more attention.
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Google pays attention to how often you produce new blog posts. However, one of the most important qualities is usefulness. How beneficial is this content to an incoming audience? Do you answer their questions succinctly and accurately? Do you give them instructions or directions where appropriate?
But if your content features topics that no one else is doing, or if you explore those topics in new and innovative ways, nobody will be able to touch you. In many ways, SEO is just about being better than your main competitors. Take advantage of that. Google also pays attention to how often you update the content of your site and how significant those updates are. For example, if you rewrite the entirety of your homepage with information about your latest products, that registers as more significant than only changing a few words around every few years.
It takes extra work to consistently keep your site updated, but it will help you not only earn more authority, but keep your users up to speed as well.
How does good website usability improve SEO ranking?
Google has built-in quality detectors that can immediately evaluate the subjective quality of a written piece. For example, it can tell if the article was written by a native speaker of the language, and it can tell if the article is riddled with grammatical and spelling errors. Every content marketing strategy should have a place for multimedia content. Visual content, like images and videos, are naturally more engaging than written content because they require less focus for comprehension and indulge us in our strongest and most important physical sense.
It will increase the authority of your content and provide peripheral ranking benefits. These could include calculators to help people estimate costs or project needs, checklists they can print out, infographics they can reference easily, or worksheets to help them put their new skills and knowledge to the test. You can affect your CTR in search results by testing your title tags and meta description tags for each of your pages.
Take the time to occasionally comb through your old material and find any links that are broken; then, replace them with more modern, live equivalents. There are tools that can help with this, such as Screaming Frog.