Social media helps as well, and Kinsella said having a steady presence on Facebook has been a great help to the company, as has running television ads during season premieres in the fall. Manufacturer rebates, combined with generous rebates from local utilities, also help drive consumers to replace their equipment while the weather is mild. Hopefully it will work in our favor sooner rather than later.
This includes making outbound calls to customer lists and working with our vendors and manufacturers for extra incentives to help make our deals more lucrative to the customers. As a result, we have grown by being proactive instead of reactive. The entire team is on board to work a bit harder during these times.
To spur business during slower times, Schneller has employed some creative tactics, including giving away everything from free HVAC systems to lawn mowers and restaurant gift cards to homeowners who schedule an appointment to receive a free estimate. This fall, the company is encouraging customers to enter a contest for a free tuneup and humidifier. Schneller is also offering discounted tuneups to homeowners the company has not seen in awhile.
We will reach out personally to loyal clients who need to upgrade, replace, or repair a system and make them a good offer. We believe this is a win-win situation as we put our guys to work, and we increase goodwill with our customers. In the end, seasonal change is something contractors can plan on every year, and the best way to approach it is to have a strategy.
We have always been most concerned with taking care of our customers and employees and treating them like family regardless of the time of year.
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I feel that our plan of action over the past 55 years has done — and continues to do — just that. Want more HVAC industry news and information? This book provides readers with strategies for engaging with customers and expert guidance on how your organization can adopt the newest CRM trends and innovations. It also contains reviews of recent developments such as vertical applications and multifaceted CRM frameworks.
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